Privacy policy

Privacy Policy
Last updated: 20 July 2025

Miss Liverpool City Region operates this website and associated services to manage event-related content, applications, communications, and merchandise. This Privacy Policy explains how we collect, use, and share your personal information when you use our website or communicate with us.

We are hosted by Shopify, which powers our website infrastructure. By using our site, submitting applications, purchasing merchandise, or otherwise interacting with us, you agree to the terms outlined in this Privacy Policy and our Terms of Service.

1. Information We Collect

We may collect the following types of personal information, depending on how you engage with us:

  • Contact details – Name, email, phone number, address
  • Payment and billing info – For merchandise orders
  • Account info – If you create a user account
  • Application or enquiry data – Information you provide when applying or asking questions
  • Device and usage data – IP address, browser type, interaction with the site
  • Communication records – Any messages or feedback you send to us

2. How We Collect It

We may collect your personal data:

  • Directly from you – Via forms, applications, or correspondence
  • Automatically – Through cookies and analytics tools
  • From service providers – Including Shopify and payment processors
  • Via third-party tools – Such as embedded forms or advertising services

3. How We Use Your Information

We use your personal information to:

  • Manage contestant applications and event communications
  • Process orders and arrange delivery of merchandise
  • Improve and personalise your website experience
  • Send updates or marketing messages (you may opt out anytime)
  • Provide customer support
  • Prevent fraud or misuse
  • Comply with legal obligations

4. Sharing Your Information

We may share your data:

  • With Shopify for hosting, analytics, and order processing
  • With trusted vendors who help us run our website, ship items, or handle marketing
  • If required for legal compliance or to protect rights and safety
  • If you provide consent, e.g., via social login or marketing forms
  • During a business transfer or merger

5. Relationship with Shopify

This website is hosted and powered by Shopify, which also collects and processes personal data. Shopify may use your information for analytics, advertising services, and platform improvements.
For details, view Shopify’s Privacy Policy.

To exercise rights related to data collected by Shopify (e.g. opting out of tracking), visit the Shopify Privacy Portal.

6. Cookies and Third-Party Links

We use cookies and similar technologies to improve your browsing experience. You can manage cookie preferences in your browser settings.

Our website may link to third-party websites. We are not responsible for their privacy practices. Always review third-party policies before sharing your data.

7. Children’s Privacy

This website is not intended for use by children under the age of majority. We do not knowingly collect personal information from children. If you believe a child has submitted data to us, please contact us for removal.

8. Data Security & Retention

We take reasonable steps to protect your information, but no system is completely secure. Do not send sensitive information via unsecured channels.

We retain your data only as long as needed to fulfil the purpose for which it was collected, or as required by law.

9. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Object to certain uses of your data
  • Request a copy of your data (portability)
  • Withdraw your consent at any time

To exercise your rights, contact us using the details below. We may need to verify your identity before fulfilling your request.

10. International Data Transfers

Your data may be transferred outside your country (including to the US or Canada). We use appropriate safeguards, such as the UK or EU Standard Contractual Clauses, where required.

11. Changes to This Policy

We may update this policy to reflect changes to our practices or legal requirements. The latest version will always be posted on our website with the date updated.

12. Contact Us

If you have any questions, requests, or concerns about your personal data, please contact us via the contact us page.

Miss Liverpool City Region